The cover mainly features Gollum, a main character of the film which will draw the attention of lord of the rings fans. The name of the magazine is cleary displayed and the title of the featured film. The ring from the film is featured in the title 'The Hobbit'. Other articles featured in the magazine are displayed in white writing at the bottom of the magazine. The name off the magazinr is shown in large red writing which stands out agaisnt a light blue background.
The main actor of the film fills most of the cover of the magazine.The title of the film is clearly displayed and so is the title of the magazine. Other articles in the magazine are displayed down the side of the magazine. Sometimes more is less, and I believe the key to this cover being a success is the simplicity of it.
The main characters of the film are clearly shown as this will attract the target audience of the film. The title of the feature film is clearly displayed and so it the title of the magazine to. Other articles in the magazine are shown at the bottom of cover; to make sure that they don't draw attention away from the feature article. 
The poster focuses on the main actor to draw the attention of the films target audience. People who enjoy Matt Damon in films like Bourne Ultimatum, will also enjoy this film. The poster clearly displays the name of the film and the slogan of the film under the title. Again, the less important information for the general public is displayed in smaller text in a billing block.
The title of the film is clearly displayed and the main characters aren't focused on as much as the other posters. The release date of the film is in large bold writing and the main actors names are also written in white text, to help them stand out against a black background. This poster doesn't include a billing block, but still shows the institutions of the film below.
